samedi 24 décembre 2011
mercredi 14 décembre 2011
dimanche 11 décembre 2011
About the "The D Hotel" mobile application
The D Hotel developed a very user friendly and completed hotel website which includes social media, guests' review, direct booking system like most of hotel's web. One thing which got my attention is the managers' picture on the web. Therefore, when a guest arrives at the hotel, if s/he has a good memory s/he can recognise them ;D It is a nice way to create an approach between guests and the hotel's staff, it means:
_ Hey, if you need anything, we are here to help you.
I would like to make a comment about their mobile application which I found very creative.
Their mobile app does not only give you all information about the hotel's products, facilities and special offers, but also information of surrounding areas which works like a guide tour. It shows all touristic attractions in the area (with pictures and explanation)and their distance till the hotel. There is also a GPS which directs you how to get from the hotel to a specific sightseeing.
I thought that I could find the social media link on the mobile app or a guests' review tool which was not the case.
http://www.youtube.com/watch?v=eCjErhf7RK4
_ Hey, if you need anything, we are here to help you.
I would like to make a comment about their mobile application which I found very creative.
Their mobile app does not only give you all information about the hotel's products, facilities and special offers, but also information of surrounding areas which works like a guide tour. It shows all touristic attractions in the area (with pictures and explanation)and their distance till the hotel. There is also a GPS which directs you how to get from the hotel to a specific sightseeing.
I thought that I could find the social media link on the mobile app or a guests' review tool which was not the case.
http://www.youtube.com/watch?v=eCjErhf7RK4
mardi 6 décembre 2011
mercredi 30 novembre 2011
lundi 28 novembre 2011
By seeing the Geetika Bahri's slideshow and reading the article "OTAs Increase demand share", I could concluded that the electronic booking system plays an important role in the hospitality industry, as the majority bookings are made through the hotels’ websites and travel agencies’ websites. The demand share of OTAs contribution is, indeed, increasing. Therefore,online travel agencies and hotels are investing more and more in online technology.
According to the article, the author confirms that generally the average price of Hotel’s rooms is inelastic. The lower prices promoted by OTAs decrease the hotels’ revenue as they offer prices promotion and increase slightly the hotels’ percentage of occupancy.
Moreover, the price information is transparent on websites, it means hoteliers can easily know the rate of their competitors. Consequently, the rooms’ price may tend to go down as hoteliers want to catch more customers.
The slideshow informs us that lower is the hotel’s category; higher is the number OTAs and price competition. Therefore, the luxury hotels provide online booking only on their hotels’ website. This reflects their exclusivity, high rates and luxury image.
We can infer that OTAs have usually a negative effect in the revenue’ hotels. However, as customers use agencies websites more and more, hoteliers have to build a commercial relationship with OTAs to compete in the market and catch more customers.
According to the article, the author confirms that generally the average price of Hotel’s rooms is inelastic. The lower prices promoted by OTAs decrease the hotels’ revenue as they offer prices promotion and increase slightly the hotels’ percentage of occupancy.
Moreover, the price information is transparent on websites, it means hoteliers can easily know the rate of their competitors. Consequently, the rooms’ price may tend to go down as hoteliers want to catch more customers.
The slideshow informs us that lower is the hotel’s category; higher is the number OTAs and price competition. Therefore, the luxury hotels provide online booking only on their hotels’ website. This reflects their exclusivity, high rates and luxury image.
We can infer that OTAs have usually a negative effect in the revenue’ hotels. However, as customers use agencies websites more and more, hoteliers have to build a commercial relationship with OTAs to compete in the market and catch more customers.
mercredi 23 novembre 2011
lundi 21 novembre 2011
Digital Marketing in Travel and Luxury Brands
Recently, I read a report about Digital IQ in the Travel Business and another one about the Luxury Brands.
Both industries have a different relationship with the Digital Marketing. On one hand, in the travel industry, there is a direct interaction between digital marketing and online sells which is one of the major ways of selling. More is the website adapted to the customers’ preferences, better is the online sells.
On the other hand, in the luxury brands, the digital marketing is used to increase the number of fans, followers and make the brand more trendy. Moreover, the digital marketing is a way to create a buzz for the launch of a new product in the market.
Other main difference between travel and luxury brands is that in the travel business, the users’ reviews and Online Travel Agents (OTA) are an important digital marketing's key. Consequently, those reviews influence the customer's decision to buy or not the product.However, in the luxury market, the social marketing (specially Facebook) is a key to create a good image thus, is a way to get new customers.
Another aspect to be pointed is that in the travel business the digital media (specially social marketing) is not as developed as that in the luxury brands. For instance, only 9% of travel brands’ websites have a user review tool.
Nevertheless, the leaders in the travel business understood that the social marketing is important to extend and enhance the customer service, because it is a way to create a connection with customers.
The Four Seasons Hotel Chain has developed a strong social marketing policy, including the use of Facebook and Twitter.
Here, there is an interview of a Four Seasons’ Hotel Marketing Director:
Interview
From this interview, we can conclude how the social marketing has influenced the digital strategy of a top hotel brand.
2 reports:
Travel Report
Luxury Brands' Report
Both industries have a different relationship with the Digital Marketing. On one hand, in the travel industry, there is a direct interaction between digital marketing and online sells which is one of the major ways of selling. More is the website adapted to the customers’ preferences, better is the online sells.
On the other hand, in the luxury brands, the digital marketing is used to increase the number of fans, followers and make the brand more trendy. Moreover, the digital marketing is a way to create a buzz for the launch of a new product in the market.
Other main difference between travel and luxury brands is that in the travel business, the users’ reviews and Online Travel Agents (OTA) are an important digital marketing's key. Consequently, those reviews influence the customer's decision to buy or not the product.However, in the luxury market, the social marketing (specially Facebook) is a key to create a good image thus, is a way to get new customers.
Another aspect to be pointed is that in the travel business the digital media (specially social marketing) is not as developed as that in the luxury brands. For instance, only 9% of travel brands’ websites have a user review tool.
Nevertheless, the leaders in the travel business understood that the social marketing is important to extend and enhance the customer service, because it is a way to create a connection with customers.
The Four Seasons Hotel Chain has developed a strong social marketing policy, including the use of Facebook and Twitter.
Here, there is an interview of a Four Seasons’ Hotel Marketing Director:
Interview
From this interview, we can conclude how the social marketing has influenced the digital strategy of a top hotel brand.
2 reports:
Travel Report
Luxury Brands' Report
samedi 19 novembre 2011
EVOLUTION - Redefining Service to the Hospitality Industry
Evolution seems to be a good and clever tool to help Revenue Management and reservations department because it gathers together all rates' information, availability from different platforms as GDS, IDS and others into a unique one. Therefore, Revenue Management can became easier and faster because it makes the frequent check on many websites unnecessarily. I used to work in Reservations Dept. and I and my colleagues used to take a lot of time to check the rooms and packages' rates of the hotel on many websites.
evolution | redefining service to the hospitality industry
evolution | redefining service to the hospitality industry
mercredi 16 novembre 2011
Earth, Wind and Fire
Earth, Wind and Fire celebrated their 40 years of anniversary in 2010. They are still making a lot success: their concerts are always full of fans.
Last year I had the opportunity to go to one of their shows in London. It was amazing. The crowd danced a lot. We had a lot of fun. At the end, Earth, Wind and Fire members were in a backstage room where their fans could come inside to talk to them and take pictures. I got a nice picture in which I am with a big smile in the middle of them. Of course, this picture merited to be framed and posted on my main room's wall.
If you have watched the movie : "Les Intouchables" you will understand how Earth, Wind and Fire's songs can be contagious !!
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